About Creator Denis DaSilva
About HC Color
Products from the HC Color System
About Creator Denis DaSilva
The Unconventional Hair Guru
If they gave out awards for wearing many hats, Denis DaSilva would categorically bring home the gold. Master stylist, renowned colorist, genius inventor, and inspirational business owner, DaSilva has the intrinsic ability and the heightened versatility to know what works, but more importantly, what doesn’t. Whether it’s his undying passion to create unique, personal transformations, his cutting-edge creativity or his quest to transcend the traditional, Denis DaSilva is truly a visionary.
A natural born creator and innovator, DaSilva began cutting hair in his mother’s salon in Brazil at the ripe old age of thirteen. Knowing that hair “is what he was put on the planet to do,” at 24, DaSilva began studying with the master stylists and colorists of Spain, France and England. Driven by a passion for excellence, his stellar reputation is for being equally skilled at cutting and coloring—a rarity in the industry.
In 1995, DaSilva joined Lorraine Massey as the co-owner of Devachan Salon and Departure Lounge and DevaConcepts. DaSilva and Massey created a unique philosophy: A certain level of excellence—partnered with a commitment to service in an unpretentious atmosphere—became the backbone of the Devachan team.
DaSilva’s driving motivation to give the best to his clients and the industry translates into ongoing research, with new products and procedures being introduced to meet particular client needs. His original hair painting technique, Pintura, is an advanced highlighting procedure that replaced conventional foiling. It is now being used in salons around the world. Pintura (Portuguese for “work of art”) makes it possible to achieve a unique look for each individual client.
The DevaSun Dryer, yet another brainchild of inventor, DaSilva, was launched in 2006—the first new diffuser technology in 60 years. The blow dryer features a hand-shaped diffuser, which revolutionized the drying of wavy and curly hair, promoting the shape of the curl, virtually eliminating frizz, and keeping hair, protected during the drying process. Its 360-degree airflow allows curls to dry quickly, thoroughly, and most importantly, gently. In November 2008, DaSilva took the concept one step further by creating the DevaFuser, an affordable and attachable diffuser with a universal adapter that can be used on any blow dryer to achieve the same results at a fraction of the price.
DaSilva’s research found that 65% of people used at-home hair coloring products. That led to the development of a highlighting system that could be used by his clients at home. HC Color Fantasies was recently launched. DaSilva patented a tool – the “Preciso” – enables the user to easily highlight even the back of their own hair. The non-negotiable standard for the HC Color System is that all of its products, from the highlighting formula to the cleansers and conditioners, will always be salon-level quality. DaSilva referred to his native land of Brazil for a key component Açai, an antioxidant rich, nourishing berry used in the HC Color System products.
As the individual companies grow, DaSilva takes little credit for the changes he has pioneered, “It is now, and always will be, simply about serving our clients and contributing to the industry. I don’t spend time thinking about what I have done; I spend time thinking about what I want to do next. In my free time, it’s all about spending time with my family and playing a good game of golf.”
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About HC Color
What elevates this highlighting system above all others is the unique “Preciso” highlighting tool, the quantum nourishing effects of Açai and a formula that achieves salon-level color. The “Preciso’s” singular design ensures that the proper amount of color solution is delivered to the hair in a precise and easy-to-use manner. Açai’s antioxidant-rich, moisturizing properties protect, nourish, and moisturize each strand of hair to maintain vivid, longer lasting color. Because the color solution itself is a deeply moisturizing, no-drip cream, gorgeous, sun-kissed highlights are simple and mess-free. Customizing the level of highlights – from subtle to dramatic – is as easy as adjusting the length of time you leave the solution in your hair.
HC Color is perfect for anyone who does not always have the time or money for a salon visit. The system complements salon highlighting salon while maintaining the health of the hair.
The HC Color Fantasies Home Colorist System includes everything needed to create professional highlighting results:
- An easy-to-follow instructional DVD
- The patented “Preciso” highlighting tool
- Color-Locking cleanser and conditioner with Açai
- Color solution, color cream and bleach booster
- Protective cape and gloves
- Hair clips
- Pintail comb
All products contain Açai, a Brazilian fruit loaded with powerful antioxidants that protect hair and prevent color from fading so hair looks vibrant and beautiful longer.
Products from the HC Color System include:
HC Color Daily Moisturizing Cleanser with Açai
A detergent-free cleanser that uses moisturizing ingredients to revive and renew dry, damaged hair. Protects colored hair from fading while leaving it soft and shiny. Gentle enough to use daily.
HC Color Daily Color Lock Cleanser with Açai
This detergent-free cleanser removes dirt and oil from hair while keeping it hydrated. Protects colored hair from fading and leaves it soft and silky. Gentle enough to use daily.
HC Color Daily Color Lock Conditioner with Açai
Used after the HC Color cleansers, this nourishing conditioner hydrates and strengthens hair so it is soft, manageable and radiant. Ingredients keep color looking alive, not dull.
HC Color Leave-In Conditioner with Açai
This lightweight product moisturizes hair and wards off frizz and fly-aways. Also provides long lasting protection from the sun's UV rays to keep color from fading or dulling.
HC Color Natural Hold Styling Gel with Açai
This lightweight styling gel gives hair texture and hold without leaving it stiff or sticky. Also contains ingredients that protect hair against the sun's damaging rays.